- Company: Clear Marketing Concepts
- Position: Founder / Owner
- Website: neptunenow.com
It All Adds Up
This session will cover how exactly to assign a monetary value to sponsorships by using the exact same methodology as mass market advertising.
Eric Jontra founded Clear Marketing Concepts (CMC) in 2008 after a 20+ year career in broadcast sales management and ownership. Since its inception, CMC has created a series of innovative background music systems that enable partners to build their own custom radio station -- and generate significant revenue in the process from both internal and external marketing.
Included are Splash Radio (waterparks), Neptune SKI (ski resorts), Neptune FIT (college/public fitness centers), Neptune GameTime (high school football stadiums), and other custom products. Over 50 million people listen to Neptune Networks radio stations annually -- and that number is expected to exceed 75 million by the end of 2015.
Current partners include Schlitterbahn (all locations), NRH2O, North Carolina State, Texas State, University of Nebraska, Kansas City Parks & Recreation, Arlington Parks & Recreation, Hawaiian Falls (all locations), Ski Apache, Monarch Mountain, Moody Gardens and hundreds of other businesses / organizations / municipalities in the United States and Canada.
An avid bicyclist, Eric resides in Tyler (TX) with his wife Christina and children Jackson and Gracen. He is a 1988 graduate of Fort Hays State University (KS).