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Dennis Yu

Dennis Yu

  • Company: BlitzMetrics
  • Position: Chief Technology Officer
  • Location: Minneapolis, MN

Speaker Bio:

Dennis Yu is the Chief Technology Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook.

Dennis has held leadership positions at Yahoo! and American Airlines.  He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

Session Description:

Cross-Channel Marketing 101-- Making Your Web, Email, and Social Work Together

Most of us have seen remarketing, where we were looking at a product on a website and then had ads follow us around. Some of us know that email remarketing is doing the same thing for people in our email lists, where if someone doesn't open our email, we can show our messages in web and social.

But cross-channel marketing is uniting all these channels, so you can reach everyone with exactly the right message based on what classes they've signed up for, the fact they just came to the website to see when the pool is open, or that they've opened an email with their tennis lessons.

In this session you'll learn:

  • How to calculate your audiences and cross-channel overlaps between email, web, and social using hidden tools you've already got from Google and Facebook.
  • Executing smart campaigns, even at $1 a day, to increase the impact of your email, web, and social efforts to reach these exact same people in other channels.
  • Building a cross-channel marketing plan for you to execute, whether you are a small aftermarket player or in a larger enterprise marketing team at an OEM.

We'll go behind the scenes into live campaigns and look at how some folks are already doing it. Walk away with a plan that anyone, even part-time staff or student employees can implement.

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