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Gina Nykerk

Gina Nykerk

Introduction to Email Marketing

Let's face it: your inbox is overflowing with email marketing messages 365 days a year. Few are great, most are mediocre, and many are downright pitiful. While as consumers we're constantly on the receiving end of these messages, as marketers we know it's time to take the email game up a notch. But how? How do you stand apart from the rest and make sure your emails fall into the 'great' category? What makes an email marketing campaign successful - and how do you measure success? What are the basic principals of email marketing that you must know and execute to encourage not just delivery - but engagement? Whether you are a seasoned marketer sending your thousandth email or just got "email newsletter" thrown onto your to-do list for the new year, this "Introduction to Email Marketing" session will educate you on the basics you need to know to ensure you're doing it right, (re)introduce you to what makes email so powerful, and energize your email marketing efforts for the new year.

From Best Practices to Best Results: Techniques to Create a Lasting, Sustainable, and Engaging Email Marketing Program

Email marketing is hailed as one of the most effective communication channels of all time. While we can thank the ongoing development of email strategy and execution of best practices for the success, the growing demands for reader attention, changing technologies and changing expectations are constant threats. Ideal for professionals looking to take their email marketing to the next level, this nitty-gritty, how-to luncheon is the inspiration and instruction your team needs to kick-off and execute an email marketing program that delivers results.

Speaker Bio:

Gina Nykerk, Founder and head Email-Marketing Consultant for Reclaim Marketing, a boutique online marketing firm in Denver, has spent nearly a decade doing sales, marketing and business development for a variety of organizations ranging from a technology start-up to a multi-million dollar non-profit. Driven by her passion for helping businesses represent themselves more accurately, effectively and efficiently in the online space, Gina consults, trains, strategizes and executes both email marketing and social media campaigns for a variety of small to medium sized businesses.

A Colorado American Marketing Association member for five years, Gina is excited to join the board for the 2013-2014 year as President. A Magna Cum Laude graduate in Business Administration from Belmont University in Nashville, TN, she enjoys spending her free time brainstorming new business ideas with her husband, Bryan, playing Aunt to nine nieces and nephews, and camping, hiking, biking and snowboarding in Colorado's great outdoors.

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Introduction to Email Marketing

Techniques to Create a Lasting, Sustainable, and Engaging Email Marketing Program

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