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Managing with the Three P’s

In May of 2012 I took the position of Marketing and Enterprise Development Manager for the City of Arlington Parks and Recreation Department. I’ll be honest, it was a little intimidating at first. I was leaving a village in Vermont with a population of 10,000 to lead the marketing efforts for a city of 380,000. To keep myself and my team focused, I put together three principles to guide our marketing efforts.

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