Brooke Peterson

Brooke Peterson

Speaker Bio:

In the fall of 2015 Brooke Peterson opened a boutique social media marketing company; Share with Flair in. Brooke helps clients develop strategic marketing campaigns utilizing both social and traditional media, one on one training for individuals interested in handling their organizations social media efforts as well as managing clients social media accounts.

Brooke served as the Marketing and Communications Coordinator for the City of Chandler, Arizona for almost three years. In her role Brooke was responsible for writing, producing, coordinating and overseeing a number of projects including: the Parks and Recreation Divisions quarterly publication, Break Time (84 -92 pages), the Divisions 23 landing pages within the City’s website, more than 19 social media accounts and six 30 minutes programs for the City’s public access channel each year.

Prior to working for the City of Chandler Brooke worked as an Account Executive at a Public Relations Agency in Phoenix for almost three years.

Brooke’s clients have been featured in / on Parks and Recreation Magazine, Parks and Recreation Business, Good Morning America, This Old House Magazine, The Wall Street Journal, Nightline, Arizona Republic, Phoenix Business Journal, as well as the Phoenix affiliates for ABC, NBC, CBS and FOX.

Brooke has spoken at the Arizona Parks and Recreation Association, the National Recreation and Park Association and the Public Relations Student Society of America Conferences.

Brooke holds a degree in Communication from Brigham Young University – Idaho. She is also an active member of NRPA.

Session Description:

Digital Connections

Social media continues to change the way organizations and individuals conduct business. Has it changed you and your organization? Utilizing social media is just as important to your company’s overall success as using traditional marketing tactics, advertising and public relations. Social media allows organizations to showcase their unique voice, send updates in real time and engage with customers in an authentic space on their terms.

Working with members of the media continues to evolve. You can now Tweet your favorite reporter a link to a news release or share high res images from your latest event through Google+.

Advertising through social media allows you to opt in reaching your target market for each event, activity or program without breaking the bank.



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