Tarsha Polk

Tarsha Polk

Tarsha Polk is professionally known as The Marketing Lady™, an award-winning entrepreneur, author and international speaker with a gift for helping small businesses grow and become successful. With over 18 years of marketing experience and 11 years as an entrepreneur, when Tarsha speaks, she knows what she’s talking about. An engaging and entertaining speaker, Tarsha speaks before small to large groups and her audiences come away with a wealth of ideas that will make them more effective at growing their businesses. As an authorize Constant Contact solution provider and local area expert, she offers marketing education workshops with affordable yet innovative ways to reach ones audience. Tarsha’s firm provides coaching and training programs with specialization in personal branding, social media, and email marketing. Over the years she has helped hundreds of small business owners, corporate professionals, and non-profits succeed! Invite Tarsha Polk to your next company training event or conference. She will energize your audience and make your entire team better at meeting the challenges of the 21st century business environment.

Campaigns That Drive Action: Newsletters and Announcements

Email is more important than ever to the communication efforts of organizations everywhere; surveys say it is nearly 40 times more effective than Facebook and Twitter combined. This session will reveal some simple but effective best practices and considerations for organizations seeking to make their email newsletters more effective. You will learn:

  • Campaigns in general: what is a campaign, types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together
  • What types of additional tools might be useful

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