Building A Marketing Plan for the Real World
Planning is the mother of success. Andy addresses the challenge of how to build a realistic, workable and scalable marketing plan that also prioritizes your business resources. No matter how large or small your organization, you can articulate, address, measure and reach your marketing goals. Andy will discuss his methods for helping businesses of all types across varied industrties set a clear and workable course for successful marketing, no matter what the business challenge.
Andy has spent his entire career in marketing. He has over 17 years of marketing experience working across an array of clients, industries and brands – international, national, regional and local. Andy dedicates himself to creating lasting, long-term and profitable relationships between clients and their customers. He embraces a media- neutral approach. Strategy comes first, followed closely by real and measured marketing results for clients.
Andy regularly speaks to industry groups about the importance of marketing strategy. He is the marketing segment lecturer for SMU’s accredited Bank Operations Institute for professional bankers, and for the Independent Bankers Association of Texas (IBAT). He is a member of the Dallas Chapter of the American Advertising Federation (AAF) and serves as vice president of the executive board of the Dallas Society of Visual Communications (DSVC). Andy holds an MS in Integrated Marketing Communications from Northwestern University, and a BA in Communication from DePauw University.
Andy tweets daily strategic marketing insights. He is also preparing his first book on winning customers’ hearts and minds by thinking bigger, with strategy and media- neutrality.
Notable clients: The Coca-Cola Company, Verizon Wireless, Procter & Gamble, Community Coffee, TXU, Jimmy Dean Foods, Gambrinus Company (Shiner Bock Beer, Pete’s Wicked Ale), Honda Motor Company, Travelers Insurance, TXI, The Dallas Morning News, City of Kenosha, WI, XTO Energy, CalTech, Gehan Homes, Kisabeth Furniture.