About Brand+Aid

Brand+Aid is committed to provide the best marketing and social media training to municipal professionals. Brand+Aid, which started out in 2012 as a local conference, now has attendees traveling from coast-to-coast to attend the two-day training in Arlington, TX. Brand+Aid is now beginning to partner with other associations to offer Brand+Aid Marketing Institutes across the country.

We're excited to welcome everyone back to Arlington in 2019! More event details will be released later this year.


  • Gary Packan, Assistant Director, Arlington Parks and Recreation - Arlington, TX
  • Phillip Rogers, Marketing and Enterprise Development Manager, Arlington Parks and Recreation - Arlington, TX
  • Ryan Hegreness, Operations Manager, Westminster Parks, Recreation & Libraries - Westminster, CO


Effectively engaging the customers that we serve is crucial to the success and future of our business; however, methods of marketing are evolving faster than most agencies can keep up. The Brand+Aid Marketing Institute will give you the knowledge you need to expand your branding and marketing in a progressive and purposeful manner. Experts from both the public and private sectors will share how to develop strategies that work, increase citizen advocacy, develop highly targeted advertising campaigns, and more effectively utilize both print and digital advertising mediums. Lunch will be provided. CEU’s may be earned.


The Brand+Aid Marketing & Social Media Conference is an action-packed, two-day event that will give you the motivation and information you need to take your brand to the next level. The conference features a diverse selection of sessions from a dynamic and insightful group of experts.

Brand+Aid is the only conference of its kind geared toward public park and recreation organizations. Though the majority of attendees come from municipalities, the content is applicable to anyone that needs to improve their brand through better marketing and social media practices. Our speakers are industry experts who work with public sector businesses, non-profits and entrepreneurs.

The next Brand+Aid Conference will be held in Arlington, TX in 2019. More event details will be released later this year.

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